Portfolio
Marketing for practices that help people feel better.
I work with chiropractors, red light therapy specialists, and functional medicine doctors. Below is a full client build, two concept projects, and results from past clients.
01 · Featured work
Kingdom Light Co.
Client case study · Medical grade red light therapy · Cadillac, MI
1
page, never published
17
pages live
+
funnels and an online store
↑
calls and foot traffic
Where they started
A single page that had never gone live. Anyone searching for red light therapy in the area found almost nothing, and there was no path from curiosity to a booked session.
What I built
A 17-page website where every service, product, and common question has its own page, plus funnels and an e-commerce store, so people can learn, book, or buy without leaving the site.
The result
A complete online presence for the business, and an increase in calls and foot traffic.
Everything we created
Concept projects
What I would build for practices like yours.
Concept 01
Modern Chiropractic Practice — Concept Project
Website design • Local SEO strategy • Social media content strategy • Google Business optimization
Homepage mockup
Chiropractic care in [City]
Move without thinking about it.
Care for desk workers, athletes, and growing families. Same-week appointments for new patients.
Spinal adjustments
Back, neck, and headache relief
Sports recovery
Get back to training sooner
Prenatal care
Gentle care through pregnancy
Social posts
3 signs your back pain isn't "just stress"
@northlinechiro"Does an adjustment hurt?"
The doctor answers →Why I check how you sit, stand, and sleep before I adjust anything.
@northlinechiro"I came in for my back. I left sleeping better."
Sample patient reviewSame-week visits are open.
Link in bio to bookReel concepts
Why does your neck crack when you turn your head?
▶Your first visit, start to finish.
▶Myth: once you start, you have to go forever.
▶Google Business Profile
Northline Chiropractic
Update · 2 days ago
Now booking sports recovery visits in [City]. Same-week appointments for runners, lifters, and weekend athletes.
BookOptimized post: service + city + who it's for + a booking button.
Sample patient
★★★★★
Three visits in and my headaches are almost gone. The front desk made scheduling easy.
Response from the owner
Thank you! We're so glad the headaches are easing up. Tension headaches are one of the most common things we see here in [City], and we'll keep you on track.
Every review gets a reply that naturally mentions the service and city.
Profile checklist
How I'd position this practice locally
Who it's for
Active adults and desk workers within 15 minutes who want to fix the problem, not just manage it.
The local angle
The practice that sees you this week. Speed and clear explanations, set against long waits elsewhere.
Searches to own
Proof to show
Reviews that name the problem solved, the doctor on camera, and real photos of the space.
Concept 02
Holistic Practice — Concept Project
Website design • Brand messaging • Patient education content • Google Business optimization
Functional medicine · [City]
You've been told your labs are "normal." You still don't feel right.
We look for the root cause of fatigue, gut issues, and hormone changes, with time to actually listen.
Book a discovery call5 reasons you're tired all the time
"Is functional medicine covered by insurance?"
What happens in a 90-minute first visit
Positioning
02 · Proven results
I know how to make local businesses visible.
Results from past clients, organized by what changed for them.
351% Increase in Google Visibility
Local business — Google Business Profile
Brinks Creamery
I built out and kept up their Google Business Profile so they showed up for far more local searches.
From Social Presence to Waitlist
Service-based business — Organic Social Strategy
Counseling practice
Consistent organic content built enough trust that new clients started joining a waitlist.
100%+ Growth in Online Visibility
Local service business — Organic Search + GBP
Spears Auto & Towing
A new website paired with Google Business work more than doubled how often they appeared online.
03 · What I'd do for your practice
Built around how patients choose a provider.
Social
→ Reel example
A 20-second answer to "Why does my neck crack?" from the doctor.
→ Educational carousel
Five slides on what causes low back pain and what helps.
→ Patient FAQ
The questions patients ask at the front desk, answered before they call.
→ Authority post
The doctor's training and approach, in their own words.
→ Example optimized GBP post
Service, city, who it's for, and a Book button in every post.
→ Review strategy
Ask at the right moment, make it one tap, reply to every review.
→ Local keyword positioning
Website
→ Homepage mockup
Who you help, where, and how to book, all on the first screen.
→ Service page
One page per condition or treatment, written in patient language.
→ Booking CTA
One clear button on every page, linked to your scheduler.
→ Lead follow-up flow
Your marketing shouldn't be three separate pieces.
Your Google presence gets them to find you.
Content
Your content gives them a reason to trust you.
Website
Your website gives them a reason to book.
Curious what I would notice about your practice?
I am happy to share a couple of things I see in your website, Google profile, or social media, no strings attached.
Open to a quick conversation?